Salesforce, the global leader in customer relationship management (CRM), has announced that Hyperforce will be generally available in Singapore beginning in December 2021. Hyperforce's entry into the Singapore market, made possible through a strategic partnership with Amazon Web Services (AWS), will enable Salesforce's global customer base to deploy Salesforce apps and services in the region by leveraging the scale and agility of public cloud computing.
“Organisations across Southeast Asia are putting unprecedented levels of focus on digitisation to maintain meaningful relationships with customers and to provide flexibility for their employees in an increasingly unpredictable environment. Hyperforce creates flexibility by unlocking the ability to host data locally in Singapore and it does so with the scalability of the public cloud — accessing compute capacity flexibly and efficiently as and when they need to,” said Sujith Abraham, Senior Vice President and General Manager, ASEAN, Salesforce. “With Hyperforce, we are proud and excited to be able to accelerate our customers’ digital transformation journeys, helping them remain agile as they grow and pursue innovation.”
Hyperforce is a reimagination of Salesforce’s platform architecture built to securely and reliably deliver the Salesforce Customer 360, including Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Industries and more, on major public clouds
A complete re-architecture of Salesforce, Hyperforce delivers a powerful and scalable platform to support the success of our global customer base. Key features include:
Performance at B2B and B2C scale. Customers can more easily access compute capacity as needed thanks to the elasticity of the public cloud, allowing them to be more flexible and efficient. Hyperforce enables quick and easy deployment of resources in the public cloud, reducing implementation time from months to weeks or even days.
Built-in Trust. Hyperforce’s security architecture limits users to appropriate levels of access to customer data, protecting sensitive information from human error or misconfiguration. Encryption, at rest and in transit, comes standard, ensuring the privacy and the security of data.
Local Data Storage. Through Hyperforce, customers around the world can choose to store data in a particular location to support compliance with regulations specific to their company, industry, and region.
Backwards Compatibility. Every Salesforce app, customisation and integration, regardless of cloud, will run on Hyperforce.