A new report from Digital TV Research suggests that India will become the second most lucrative TV market in Asia Pacific after China with revenues predicted to reach US$46 billion by 2020, nearly double 2010 figures.
The Asia Pacific region, the report added, is undergoing a rapid digital TV conversion that will see penetration increase from 51.7 per cent in 2013 to 61.2 per cent by end-2014 and then on to 97.5 per cent in 2020 – or up by 501 million homes between 2013 and 2020.
The report predicts India will have 118 million digital TV homes by 2020.
One provider prepping for this opportunity is Videocon d2h a provider of direct broadcast satellite service—including satellite television, audio programming, and interactive television services—to commercial and residential customers in India. Despite entering the market late, today Videocon has 10 million subscribers, inching its way closer to the more established players.
To cope with the expected demand, the company is upgrading its data centers using Brocade’s VCS Fabric Technology running on Brocade VDX switches.
"Thanks to pioneering high-end services – such as full 1080i high-definition channels ,3D programming, PVR, USB PVR, and so on – we've been adding around a million new customers a quarter in the recent past," said Samir Dhaga, Vice President, IT at Videocon d2h. "With such rapid business growth, there has been an exponential increase in the internal data center traffic. With the 1 Gbps network quickly running out of steam, we had to rapidly embrace newer technologies. We therefore embarked on a program to expand capacity by building a third data center and upgrading our existing infrastructure with an emphasis on high-speed internal networks that would support virtualization, availability, and manageability."
Brocade VDX 6720 switches were initially deployed at Videocon d2h's new data center, which was specifically designed to support virtualization, with the deployment at the company's two other facilities following in a second phase. Along with other members of Brocade VDX family, the Brocade VDX 6720 switches feature Brocade VCS Fabric technology, which enables Videocon to "flatten" its data center networks, provide Virtual Machine (VM) mobility without network reconfiguration, and manage the entire fabric more efficiently.
Each fabric operates as a single virtual Ethernet device, which greatly simplifies management. Moreover, the approach eliminates the use of the Spanning Tree Protocol (STP), which would otherwise be a serious impediment to virtualized data center performance. The single-layer Ethernet fabric is also highly efficient and resilient, with load-balanced multipathing at Layers 1, 2, and 3 and support for multiple Layer 3 gateways.
Dhaga noted that the company needed a smart networking technology to address existing and potential bottlenecks arising from the adoption of data center virtualization.