The Edge is Where You Serve Your Customers

For many organisations, the location of their IT can mean everything when it comes to meeting customer requirements. For example, businesses are now shifting to the cloud exponentially with the increased reliance on remote and online processes. However, the need for real-time and agile data analysis to enable data-driven decision making has created a new paradigm for businesses to consider beyond the cloud – and right where the customers are.

With customers in mind, businesses are enhancing their capabilities at the edge. There are many reasons why this is important. For one, Gartner predicts that more than 15 billion IoT devices will connect to the enterprise infrastructure by 2029. The emergence of IoT has influenced how companies can address bandwidth-intensive and latency-sensitive applications at the edge.

Although the cloud still has an important role to play, it is now necessary that data is processed and managed near or at the edge locations, as this is where customers are expecting services from businesses.

Solely accommodating customers at the core or away from them will no longer allow organisations to meet the rising needs of customers, as the capability for real-time processing can greatly improve satisfaction and experience. In addition, some applications really need to be at the edge, say in smart cities, the manufacturing sector or even in autonomous cars.

To truly fulfil the requirements of their clients, digitally transforming organisations must consider the edge by enabling their services and building facilities near or right where the customers need them to be. Of course, doing this requires a reliable IT infrastructure that is designed for edge locations, starting with the very bedrock where their customers’ data (and other vital information) will be collated and processed – which is storage.

In that sense, Dell EMC PowerStore features a portfolio of scalable all-flash storage that empowers storage capabilities at the edge. With the modern and powerful array from Dell EMC PowerStore, organisations will have the ability to run databases, analytics workloads, file shares and other edge applications, forming the basis for a reliable edge computing ecosystem.

Another valuable feature of the PowerStore portfolio is AppsON, which provides organisations with a unified management interface for server, storage and networking resources in the edge configuration.

PowerStore also delivers efficient support for cloud deployments, utilising Dell Technologies Cloud Storage Services or supplemental storage scaling for HCI independent of computing as well as providing both compute and storage at edge locations.

With Dell EMC PowerStore, you can combine the advantages of cutting-edge storage hardware with the flexibility and simplicity of modern software design, ensuring your success at the edge.

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