Rubrik, the Cloud Data Management Company, today announced the launch of the Rubrik Technology Alliance Program (TAP), its first global program for technology integration partners. The program brings together a broad ecosystem of solution partners that extend the functionality of Rubrik Cloud Data Management, Rubrik Polaris SaaS platform, and Rubrik Datos IO to deliver unique value for joint customers. The tiered program provides partners with a framework for differentiation, access to Rubrik’s APIs and technical resources to build seamless integrations.
“Our technology partners are core to Rubrik’s strategy,” said Mike Tornincasa, Executive Vice President of Worldwide Sales at Rubrik. “These partnerships have enabled us to quickly introduce integrated value-added solutions that solve key problems for enterprise customers.”
The program offers three tiers of membership—Foundation, Solution, and Strategic—with progressively increased requirements and benefits for each tier. Partners are selected based on technology innovation, market leadership and alignment with Rubrik values. Rubrik offers TAP partners the following key benefits:
Technical Resources to Aid Development: Partners will have access to Rubrik’s engineering resources, in addition to Rubrik APIs, allowing them to develop deep technical integrations for a truly joint solution.
Enhanced Go To Market and Joint Marketing Tools: Partners receive access to a rich menu of joint marketing offerings and sales engagement programs that create awareness and new opportunities for the integrated solution.
Access to Training and Support: The program provides partners access to product information, training, and Rubrik’s award-winning support team. This allows partners to quickly build and validate solutions that deliver enhanced functionality.
“We see our customers investing in solutions that simplify, automate and streamline the integration of cloud into their infrastructure,” said Ranajit Nevatia, Vice President of Business Development and Alliances at Rubrik. “Our new Technology Alliance Program represents the next step in developing a deep partner ecosystem. TAP enables Rubrik, and our partners, to offer more paths for customers to get to the cloud, more solutions that save time, and new ways to simplify complex IT infrastructure.”
In April 2018, Rubrik launched Polaris, its ground-breaking SaaS platform for data management applications, to address the data explosion and fragmentation challenges enterprises face today. Rubrik built Polaris with an open API architecture, empowering third-party developers to create an entire ecosystem of high-value data management applications to run on the platform. The TAP is Rubrik’s next step in building this rich ecosystem.
TAP adds technology integration partners to the company’s partner business model, which already includes resellers and service providers. View the full list of Rubrik partners here.
Technology Partner Comments on the News:
DataStax: “Enterprises are experiencing an explosion of data growth during this period of digital transformation,” said Kathryn Erickson, Director of Strategic Partnerships at DataStax. “As this data growth happens, enterprises are turning to always-on distributed cloud databases like DataStax Enterprise which is underpinned by Apache Cassandra. We’re thrilled to be partnering with Rubrik Datos IO as this market continues to grow and we look forward to showcasing the solution at DataStax Accelerate.”
Fortinet: “Fortinet’s mission is to deliver a broad, integrated and automated cybersecurity platform to our customers via the Fortinet Security Fabric and its ease of integration with other vendors,” said John Maddison, SVP of Products and Solutions at Fortinet. “The Fortinet-Rubrik collaboration provides unified event correlation and risk management for cloud data management solutions, delivering unparalleled security, performance and compliance management for our joint customers.”
Microsoft: “Microsoft Azure envisions a cloud-empowered world with more possibility, innovation, and openness—and Rubrik shares that vision,” said Tad Brockway, General Manager, Microsoft Azure Storage, Media and Edge at Microsoft Corp. “Joining the Rubrik Technology Alliance Program makes it easier for our joint customers to take full advantage of the flexibility and enterprise-grade reliability and security that Microsoft Azure provides.”
Nutanix: “We’re thrilled to be part of Rubrik’s technology alliance program,” said Jay Chitnis, Senior Director of Strategic Alliances at Nutanix. “By supporting AHV, the Nutanix hypervisor, Rubrik provides its customers with access to a native virtualization solution which gives them increased operational efficiency and ease of use. In addition, our alliance partnership broadens the Nutanix alliance ecosystem as we continue to provide value with our enterprise cloud solutions.”
Pure Storage: “Pure Storage has changed the storage industry and driven increased strategic relevance for modern infrastructure. With new cloud integrations designed to help customers achieve unprecedented levels of data centricity, Pure enables increased productivity and consistently delivers value,” said Katie Colbert, VP of Alliances at Pure Storage. “Through this deepened alliance, the combination of Pure Storage and Rubrik’s Cloud Data Management technologies will provide next-generation, scalable solutions contemporary organizations require.”
VMware: “We’re excited to be part of Rubrik’s Technology Alliance Program as we continue to build interoperability between our products,” said Teri Bruns, Vice President, Global Partner Solutions at VMware. “Rubrik and VMware have worked closely together to provide seamless backup and recovery of VMware vSphere and vSAN workloads, in addition to interoperability with Rubrik Cloud Data Management and VMware vRealize Automation and vCloud Director.”