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Zerto APJ VP Tells Us How Zerto 7 Will Rewrite How We Think About Backup

Andrew Martin, VP APJ, Zerto

DSA: We see Zerto is talking seriously about Backup with this version 7 release - isn’t that a backwards step into a legacy market?

Andrew Martin: We are not trying to go after the legacy backup market. This announcement is much more about Zerto as a disruptor. We acknowledge that IT transformation is changing everything so we ourselves need to evolve and transform to support the demands of our partners and customers.

One of Zerto’s compelling features has been to deliver near any point in time recovery going back 30 days. With the launch of Zerto 7, we are showcasing the capability to be able to recover to any point in time going back for years. We achieve this without the need for any backup jobs at all. It’s all done with our non-disruptive continuous data protection (CDP). With this kind of capability many companies will ask the question, do I need to run a separate backup jobs anymore? We believe that increasingly the answer will be that they do not. 
 
DSA: You are referring to a resiliency platform what do you mean by this?

Andrew Martin: Zerto has been talking about resiliency for quite some time. Traditionally, disaster recovery (DR) used to be about failing over systems in the event of an unplanned disaster such as a fire or flood. However, resiliency is much broader than that and is about failing over systems for any reason, good or bad, planned or unplanned. Today’s digital economy demands that enterprises need to operate in an “always on” mode and the inability to do so can have serious consequences for the organisation.

With the announcement of version 7 we are converging three key areas – backup, DR and cloud mobility – into a single, simple, scalable platform. Doing this and combining it with our ability to be cloud and infrastructure agnostic really does turn our technology from a resiliency solution into a platform that enables companies to have true application availability and mobility.
 
DSA: What is Zerto's Elastic Journal Protection?

Andrew Martin: Without trying to get too technical, I will give an overview of our journal, as it’s a very important component of delivering real business value to our clients.

We have always had a journal, and essentially, it’s the repository that records every change to every virtual machine (VM) that we protect. The architecture of the journal is perfectly suited to the cloud era as it enables us to be able to recover to any point in time without the need to have exact replica standby hardware sitting dormant. In a cloud environment this translates to much lower consumption costs as no compute or primary storage ever needs to be fired up until a failover event occurs.

In our current version the journal enables companies to recover to any point in time for the last 30 days. The Elastic Journal transforms that timeline which will allow any point in time recovery for years. It’s a gamechanger in how companies will be able to create and maintain long term recoverable archives of their data.
 
DSA: How is Zerto doing in Asia this year?

Andrew Martin: Our major markets are Japan and Australia. They are the most mature in terms of virtualisation and cloud adoption which plays to our strengths and the growth in both markets is really exciting see. At the same time we are seeing really strong growth in China and Southeast Asia with a number of big companies leveraging Zerto for IT transformation or cloud projects in markets like Singapore and Malaysia.

The theme we are seeing is that larger enterprises are investing in Zerto for our product capabilities today and our vision. We have consistently delivered against our vision as you go back through time and the announcement of Zerto 7 is exactly why our customers view us a strategic to their IT transformation.

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