Brocade has appointed Adam Judd to the role of vice president for Asia Pacific with responsibility for the strategic direction and management of all sales and business development across the region, delivering aggressive growth targets for the Brocade® Ethernet/IP business and further strengthening the company's partner and channel strategies.
Judd spent eight years at Juniper Networks with his last title as Senior Vice President. He also worked for Unisphere Networks prior to Juniper. He takes over the Brocade APAC helm from Charlie Foo who himself took over the operation in 2012 following the departure of long-time Brocade stalwart Deb Dutta. Incidentally, Dutta has been steering Juniper Networks’ APAC business since 2012.
According to IDC, ICT spending in the APAC region, excluding Japan (APEJ), is expected to grow by nine percent in 2014, driven by large markets such as China, India and Indonesia. IDC forecasts that enterprises that are moving towards the cloud in an aggressive fashion will look for a software-defined data center, as application-aware environments become increasingly critical. The future of the data center is anticipated to include general-purpose servers and specialty systems that can manage varied workloads. To capitalize on this growth and target the data center marketplace more aggressively, Brocade has specific business initiatives in place, as outlined at its recent Analyst & Technology Day. Mr. Judd is tasked with building on these initiatives and spearheading growth across APAC.
"Brocade has led the industry on many fronts, including Ethernet fabrics, network virtualization and software-defined networking. I am committed to working closely with our customers and partners in meeting their needs and bringing these innovations to them in the most accessible way," said Judd.